Sequins, Shimmer and Shine!

Ok, so now I'm totally into embellishments and sequins :-D

The net-a-porter magazine 14 October 2009 featured this hot trend.
Click and scroll........Ooo and ahhh :-)

http://www.net-a-porter.com/magazine#/11/2

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Let's get set to dazzle!!!!!

As a little girl who loved the dressing up box, and who still loves her box of sequins and beads :-) this article i received through Drapers e-newsletter most excited me



By Stephen Spear

Womenswear indies are backing an overload of sequins to put the sparkle into sales this Christmas.

Taking a lead from Balmain’s influential autumn 09 catwalk collection, indies told Drapers they would use the party season to usher in sequin embellishments and dramatic shoulder pads.

Michelle Pirkis, owner of Shoook in Chiswick, west London, said: “Sequins are the big thing for next season, mostly all over on the front, or on the hems of dresses for something more subtle. Lipsy is doing great sequins for Christmas. We’re also backing shoulder pads going into the end of this year, and lots of puffball skirts and dresses too. Animal motifs are also big for autumn.”

Amanda Smith, womenswear buyer at Attic in Aberdeen, said: “There is always more embellishment in the run-up to Christmas but this season the sequins and studs have gone up a gear. They come in different styles – there are sequins set with prints and also plainer versions that usually come on more structured pieces. On dresses, Motel always does very well for us – its Christmas capsule range has loads of big-shouldered pieces.”

Smith added that the look worked across the 18 to 35-year-old age range that her store caters for.

Kate Walton, owner of Havetolove in Newcastle upon Tyne, said: “It’s all about the sequins. We’ve also made sure we’re putting out a lot of party shoes and getting gift sets of nightwear on the shopfloor too.” In terms of sequined items, Walton has bought into London brand Miss Milne in order to fulfil demand for the look.

Walton said she would merchandise her store for Christmas at the end of this month. One indie told Drapers that the Christmas trend dovetailed perfectly with current trends. “What you think of as the ‘Christmas look’ is the fashion right now. It was a big look on the catwalks and for us the party season is an ideal time to get it on the shopfloor. We will use the Christmas season to kick-start the look and carry it through the winter after that.”

Drapers online, 2009. Sequins and shoulder to dazzle for Christmas (online) Available: http://www.drapersonline.com/5007398.article (Accessed 26th October 2009)

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Shop Report

During my research for my own shop reports for Monsoon/Accessorize and Next, I found these mini reports on Drapersonline.com

Monsoon:

Great embellishment and winter woolies means Monsoon comes into its own for autumn.

Product 8

Monsoon has been quietly working on expanding its autumn fodder for a couple of seasons now. This autumn is a particularly important one for the embellishment trend, which Monsoon always offers in droves, but that’s not all it has done well. Knitwear stands out, especially Fair Isle, as well as winter dresses and outerwear, including faux fur and brocade coats.

Experience 7

The changing rooms are the best in Glasgow. They are big, with plenty of room and each has a different name and matching mural inside – such as “Rose”. The store is split into a ground floor for daywear, with outerwear prioritised towards the front. A mezzanine level houses kidswear, partywear and the younger Fusion sub-brand. It’s an easy layout to navigate.

Value 7

Fabrics are high quality at Monsoon and as such the prices are a little more than at the young fashion retailers, but are still reasonably competitive against contemporary rivals. Oversized cable cardigans with Fair Isle-patterned hems are priced at £70 while a checked wool dress is good value at £55. A purple halterneck dress with beaded waist and neckline is just about OK at £150, as is a blue tweed cocoon coat for £130 and a shaggy three-quarter length fake-fur jacket for £150.

score 22

http://www.drapersonline.com/trends/womenswear/hit-or-miss/monsoon/5007421.article


Next:

A trend-aware autumn range works this good store location hard.

Product 7

Next has upped its fashion credentials for autumn 09, tapping into key catwalk trends, including the ubiquitous sequins, houndstooth shift dresses, Fair Isle knits, loose-fit jumpsuits, shoulder-padded jersey blazers and pixelated prints. Interestingly, there is a silver thread-strewn sharp-lapelled blazer which is all but identical to a River Island version, and a raft of tiny denim skirts, which suggests this branch is trying to move away from Next’s workwear reputation.

Experience 7

This shop is a nice browsing space, with product spaced just right and an easy to navigate layout, split into casual product on the left-hand side and smarter pieces and more trend-led items on the right. A nice little mid-shop insert shows off Next’s Runway collection on mannequins. The store is situated over three floors, with womenswear located in a prime place on the bottom level.

Value 8

Value for money is always good at Next, but this season seems particularly price competitive. Michael Jackson print T-shirts and slashed jersey tops are just £16, a houndstooth duffle coat is a mere £55, while a denim popper-front shirt is only £18 and both a painterly rivet top and a pixelated houndstooth tunic come in at just £20. Breton-striped 100% cotton tops with matching scarf are just £10.

score 22

http://www.drapersonline.com/trends/womenswear/hit-or-miss/next/5007430.article

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Accessories Report AW

I have been using this report to aid in creating mini-mood boards for AW accessories trends. I'm in love :-)

http://www.elleuk.com/shopping/accessories-autumn-winter-2009#

forties by (fashionstudent) featuring Chanel jewelry

Embellishments

Elleuk.com has posted Embellishments as a key look for SS10.

I love this look, and think it will be key in high street accessories- my area of focus.

Let's look forward to sparkling.....


"When Miuccia Prada sends an idea down the catwalk it is certain to become a huge new season trend. For spring/summer 2010 that trend is embellishment. Featuring crystal strewn pieces (breathtaking to watch gliding down the catwalk), her entire show was, she said backstage, inspired by chandeliers. Cue huge plastic and glass crystals on everything from dresses and tops to shoes and bags. And, she wasn’t the only designer in Milan to channel this trend. Dolce & Gabbana married black lace with gold jewelled panels, Gucci’s futuristic, body-con dresses were embellished with metal, and Marni‘s sheer tops had an ethereal edge with bronze embellishments. Get ready to sparkle next Spring."

Written by Laurelle Gilbert
http://www.elleuk.com/fashion/trends/autumn-winter-2009/%28section%29/next-season-now-embellishment-milan-s-s-2010/%28offset%29/0/%28img%29/438487



Dolce & Gabbana, spring/summer 2010, Milan


Marni, spring/summer 2010, Milan

Alberta Ferretti, spring/summer 2010, Milan


http://www.elleuk.com/fashion/trends/autumn-winter-2009/%28section%29/next-season-now-embellishment-milan-s-s-2010/%28offset%29/0/%28img%29/438476

Accessorize

Acessorize have put together Key Looks on thier website, English Eclectic, Parisian Chic, Grecian and Nautical.

I particularly like the Grecian products, bang on trend for Summers Embellishment Trend

http://www.monsoon.co.uk/icat/acczgrecian&bklist=icat,5,shop,accessorize,acczloves,acczgrecian

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Polyvore Assignment

Polyvore :) Such fun

Using my chosen retailers: Accessorize/Monsoon and Dune (i had problems using my original chosen retailler Next :( - it didn't like Polyvore!), I created these two Polyvore's showing current trends, they also show my focus on accessories :)
http://www.polyvore.com/monsoon/set?id=12728432

Monsoon by (fashionstudent) featuring Monsoon

http://www.polyvore.com/dune/set?id=12729798

dune by (fashionstudent) on Polyvore.com

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The First Post

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”- Coco Chanel