Promotion promotion promotion....

Next feature in this months Cosmopolitan magazine, with a full page focus on thier accessories. To celebrate, Next have launched a competition to win the the products featured!


The competition was launched this morning on Facebook, an example of cross promotions!!!

http://www.facebook.com/home.php?#!/photo.php?pid=3998262&id=94971738769&fbid=396773208769


I'll be entering :) I rather like these!!

x

Customer ain't happy!!!!!---update as promised!!

This morning I returned to Facebook to find out what feedback the customer who complained about Next's summer reange had received

There were 7 responses in total, including 4 other women whose comments included:

"Gonna struggle for summer clothes this year, always rely on Next for outfits."

"I have never found it so difficult to buy my wardrobe in Next"

"I have ordered and sent back countless items from this catalogue as they only look good on the models and not on a size 12 who is 5ft 4 inchs tall. Try harder please next!"

Next's fisrt response was to point out their petite range, however the customer was also not satisfied with this. Next's next move was to reply with a personal message, so unfortunatly we do not get to find out the result!

"Hi Anne-Marie, thanks for coming back to us. We've sent you a PM, have a great day. :)"

Hmmm.... loosing their loyal customers and their focus which has worked for so many years in sight of chasing fast fashion???? Time will tell......

x

Customer ain't happy!!!!!

In my journal I have discussed the matter that Next are currently unfolding a 4 year strategy market shift:

“The middle aged Sex and The City kinda gal” Next are trying to attract the River Island customer and the more fashion forward as you can see from our new ranges.

We are reducing our workwear range which has changed our customer. Next are working on a market shift over a 4 year plan to minimize our work and formal wear. Currently 2 years into this plan, and our stores show our increasing focus on fashion wear.”

-John Store Manager

However this morning, while catching up with Next’s Facebook page I read the following comment:

http://www.facebook.com/nextonline?v=wall&ref=ts

Text Reads:

I've just received my summer catalogue and must say it is entirely aimed at ladies who are 6 foot and have legs of at least 36 inch! After being a Next customer for over ten years this is the first time I have seen a Next catalogue that makes no effort to appeal to the curvier shorter average lady ..................
It ...'s very sad but i will save my money in the hopes that the Aut/Win one is better :-(

I found this comment very interesting as it shows the view of a current, and until now loyal customer of 10years. Are Next fascing the risk of loosing thier current customers from the changes they are making??? This customer is certainly not happy!

I await the feedback this comment receives and any views that other customers may add (it was only posted 40mintues ago)

x

Style Update

Next have release their lates Style Update on their website. I feel that these trends relate well to my chosen bay area of denim, and if Next were to mix other products in the bay to create 'Stories' or outfit building, I think that these would worrk really well :)

-Style update at http://www.next.co.uk/shopping/editorial/may/1/
-Images taken from http://www.facebook.com/home.php?#!/nextonline?v=app_6009294086&ref=ts (images easier to take from their facebook than from the main website- you'll understand when you visit the website!)








x

Next's new TV advertisement

Next have released thier new summer TV campaign :)

Next TV Advert - Summer 2010 (Internet Exclusive)

From: nextshopping | 23 April 2010 | 4,142 views

Shot by Ben Watts, the fashion editors photographer of choice, Next's latest TV advert offers an upbeat celebration of this summers key fashion themes: vibrant colour, floral print and denim revival.

http://www.youtube.com/watch?v=QIKVIqhAn6Q

I found this advert on youtube, and was suprised to find that Next have thier own Channel on YouTube for realeasing thier campaigns, including this short video interview with their front model EMANUELA DE PAULA

http://www.youtube.com/watch?v=OJ6Y2W2ljZk

"Next first quarter sales gwo 4.1%"-Drapers

This news bulletin I received through my email daily news updater to Drapers, yet as I am not a paying subsciber, I could unfortunatly not read the complete article.



I find it interesting that the point is stated that the company must "remain 'cautious' for the year ahead".

"Next's cheif secures £1m bonus"

I found this article about Next while doing my weekly newspaper reading for my fashion narrative newspaper file. I thought it would make interesting reading on my blog....however, I expecct the print to be a bit small, so i will summarise.....




key points:

• Chief exec Simon Wolfson has received a £1m bonus, more than doubling his pay, after a controversial decision to to reset the criteira it uses to award bonuses
• In September 2008, as the economy turned down, Next revamped its executive pay plans, including the criteira for paying bonuses, amid turmoin in the high street. This included abandoning a demanding growth target, as part of a plan to enable retaining staff in the tough economic conditions.