Customer ain't happy!!!!!

In my journal I have discussed the matter that Next are currently unfolding a 4 year strategy market shift:

“The middle aged Sex and The City kinda gal” Next are trying to attract the River Island customer and the more fashion forward as you can see from our new ranges.

We are reducing our workwear range which has changed our customer. Next are working on a market shift over a 4 year plan to minimize our work and formal wear. Currently 2 years into this plan, and our stores show our increasing focus on fashion wear.”

-John Store Manager

However this morning, while catching up with Next’s Facebook page I read the following comment:

http://www.facebook.com/nextonline?v=wall&ref=ts

Text Reads:

I've just received my summer catalogue and must say it is entirely aimed at ladies who are 6 foot and have legs of at least 36 inch! After being a Next customer for over ten years this is the first time I have seen a Next catalogue that makes no effort to appeal to the curvier shorter average lady ..................
It ...'s very sad but i will save my money in the hopes that the Aut/Win one is better :-(

I found this comment very interesting as it shows the view of a current, and until now loyal customer of 10years. Are Next fascing the risk of loosing thier current customers from the changes they are making??? This customer is certainly not happy!

I await the feedback this comment receives and any views that other customers may add (it was only posted 40mintues ago)

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