On Wednesday my competitor store Marks and Spencer have, after much anticipation, aired thier new TV ad campaign...
The campaign continues to be fronted by Twiggy, as in previous campaigns, but she is joined by new faces Danii Minogue, Lisa Snowdon, VV Brown and Ana Beatriz Barros.
I love the song- To Be Real by Cheryl Lynn- which as a fan I recognise as feature song from Sex and the City. When I interviewed the Next Southampton Store Manager and asked to describe his target customer, his answer was "the sex and the city kinda gal". Therefore I find the link quite interesting!
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