Next have opened new Shop-In-Shops in key stores across the country, dedicated to shoes. I first read about this is in Elle magazine this week, and decided to look it up online.
I found the press release at
http://www.next.co.uk/press/lookbooks/lookbook.asp?sn=ss10&bk=shoeroom&id=shoeroom 


So why not a denim shop-in-shop? Women infamously find it hard work to find the perfect pair of jeans, a denim shop-in-shop could help solve this........
This issue I will explore in my journal
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