New Look New Website....Ideas!!!

Last week New Look launched their new website:

"New Look has thrown down the gauntlet to Asos and Next with a target to become the number one online fashion retailer within three years, after launching a multimillion-pound second-generation website last week."

-Drapers


I took a look at the denim page, my area of focus, and I love how the page is laid out for customers. The jeans are dispayed on models, with a side view. This allows the customer to easily see how the jeans fit and hang, aiding the customers decision process.

The menu on the left of the page allows the customer to easily refine their search by jean type, colour, price and size.


When the customer clicks on an item, they are told everything about that product which they would find on a care label, the fabrix mix, washing guide as well as colours available, alternate views, the price and also "Perfect With" which suggests other products the jeans would look great with for outfit buidling.


All in all........a great improvement for New Look!!

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